To demonstrate our cooperative spirit in working with business partnership, HKCS had selected 4 project proposals to participate in the AEON Love & Care Campaign, an event co-organised by Hong Kong Council of Social Service and AEON Stores (Hong Kong) Co. Ltd.

The campaign will help promote 60 selected service projects. Five service projects will be campaigned for in each and every month from November 2003 until September 2004 at eight general merchandise stores (Store name: JUSCO). Exhibition panels will be displayed in the stores to show the nature and the beneficiary group of each specific project from 1st to 16th of their respective scheduled promotional month. Customers are encouraged to support certain displayed service through the amount of their purchases at the store. They will then drop their receipts into the designated service collection box situated in the store. At the end of the scheduled promotional month, the one that has received the highest dollar amount of collected receipts, implying that it has been given the greatest support, will receive a one-time grant from AEON, a 1.6% of the total amount tallied from all the receipts in its collection box. The remaining four projects will each receive $ 3,000 grant from AEON.

Regarding the 4 selected project proposals, the promotional campaign had been scheduled as follows:

February 1 - 16

"Talented Elderly" Community Performance Project

March 1 - 16

"Wu Jiang Jie Group" of Youth Integrated Service

May 1 - 16

Community Education on Elder Abuse

September 1 - 16

Sensory Stimulation Service for Elderly with Senile Dementia