HKCS has adopted an interesting as well as interactive and participatory approach in advocating media literacy in the primary schools stage. The publication of 'Media & ME' quarterly newsletter aims at maintaining an atmosphere of media awareness among primary students from15 schools. These schools have previously participated in the 'Stand Up Show & Talk Tour,' which was designed as the groundwork for advocating media awareness.

Media issues are among the popular interests and concerns of the primary students. A positive approach to understand or to get acquainted with the media and its related issues is a good counteraction to the secular entertainment publications.

'Media & ME' is probably the first of its kind that targets primary 4 to primary 6 students. Four issues will be published per school calendar year. School reporters are invited to participate and be responsible for a designated column named Zoom-out in each issue. Contents of the newsletter include: Zoom-in, a column for media phenomenon and / or media knowledge; Zoom-out, a column on featured topics; Interviews with front and back-end media workers; Multi-interests Playground, an area with exercises to stimulate students' creative & analytical thinking; and Report Hotline, a section that highlights good and / or indecent media content that students come across.

Through the process of active participation, students will be able to gain first-hand knowledge and experience on media awareness.

Publication of the newsletter is under 'Project Communications', a three-year funded program by the Hong Kong Jockey Club Charities Trust. Please call 2731 6260 to request complimentary copies.